Case studies
Longer write-ups of work I've led: what the problem was, what I built, and what changed.
Chroma
Led the architecture of Vimeo's company-wide marketing design system, keeping Figma, Storybook, and the CMS in sync and building a TDD-first foundation that other engineers could build on.
Vimeo · 2025/2026
Global Navigation System
Redesigned Vimeo's global navigation as a controlled A/B test. Collaborated cross-functionally to resolve a mobile conversion regression, delivering a net lift to the primary conversion funnel.
Vimeo · 2025/2026
Blog Migration
Took full ownership of migrating Vimeo's blog from a legacy WordPress setup to a modern headless CMS. Consolidated two separate content management systems into one, improved the content-editor experience, and reduced annual operating costs.
Vimeo · 2024/2025